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How to write an effective intro message

Three tips to write a stand-out message

Writing an intro message to a company on cord can seem daunting at first. A well-crafted, personalised message on cord can boost your chances of securing that interview opportunity by 84%*.

Follow this guide to help you write an engaging message that will increase your chances of landing an interview.

1) Keep it short & informal

  • Data has shown that shorter messages tend to get a better response from companies. The company will be able to see your profile, so there’s no need to go into too much detail about your past experience. Keep it short and snappy!
  • As cord is a messaging tool designed to give you direct access to hiring teams, treat it like you would any messaging tool - be friendly and chatty.

2) Personalise the message

  • Show genuine interest in the company and be specific about what excites you - is it their product, their mission, their office dog? Mention any relevant industry insights or aspects of their team culture that caught your attention.
  • Highlight 1 or 2 qualities that make you an ideal fit for the position. Touch on your skills, relevant experience, or how you align with the company's culture.

3) Make scheduling simple

  • Why not let them know you’re keen to chat? To make it easy, offer a couple of times that would suit you over the coming days. Be clear in your availability but remain flexible to accommodate their schedule.
 

Examples of good and bad messages on cord

 

Bad message

 
🌩️
Hi, I’m interested in the position.
 
  • impersonal
  • doesn’t show genuine interest
 

Good message

 
☀️
Hi Joe, just saw the Front End position and I’m really interested! Your company looks like it’s at an exciting stage of growth, something I’d love to be part of. I’ve worked at a FinTech for a few years so think we could be a good fit. Are you free to chat this week? I’m free Wednesday morning or Thursday after 4pm. Let me know what suits you. Cheers, Susie
 
  • personal
  • shows genuine interest
  • offers times to speak
 

Bad message

 
🌩️
Hi, I'm interested in this role and look forward to a potential conversation about it. Thanks
 
  • impersonal
  • implies they want to speak, but isn’t clear in availability
 

Good message

 
☀️
Hi Lucy, I saw your Data Analyst role and wanted to reach out. I’m looking to join a team where I can immerse myself in data tools, connect with a diverse set of technologies and develop innovative products. I have a background in Data Analysis and Machine Learning and believe my skills will be a solid addition to the team. Feel free to send me a message back to arrange a call - I have good availability on weekday mornings. Thanks, Anna
 
  • personal
  • shows genuine interest
  • offers times to speak
 

Bad message

 
🌩️
Hi, I was just going through roles on cord the other day and I stumbled upon the job listing for the Back End Engineer position and I felt like I have to reach out and let you know how incredibly enthusiastic I am about the opportunity to possibly work at such a renowned and prestigious company. It really would be a dream come true to be a part of a team that has accomplished as much as you guys have. I have been following your company for what feels like the longest time and I am pretty much familiar with every product you have launched in the past few years. Now, diving a bit into my background, I have worked in a couple of tech companes in London mostly involving a lot of back-end stuff like dealing with databases and APIs etc. I am pretty good with Python and Node.js.I have garnered a substantial amount of experience, enough to say that I am pretty confident in my abilities to get stuff done, no matter how complicated or complex they might seem at the outset. In summary, I think my background is perfect for the position. I can send my CV separately, if you’d like. I look forward to hearing back from you. Sincerely, Lucas
 
  • too long!
  • doesn’t give any specific examples
  • offers to send CV (no need, as the company can see your cord profile and has access to your CV if they accept your message)
 

Good message

 
☀️
Hi Jane, I've just come back from a career break and am now looking for a new Full Stack position. After reading the job description, I believe I have the required skills for this position, in particular, due to my extensive Node.js experience, which formed a significant part of my previous role at Google. Take a look at my profile and if you think we’d be a good fit I’d love to have an initial chat. I’m free most days this week. Best, Tom PS check out my GitHub profile which has several personal projects on it - the link is on my cord profile :)
 
  • personal
  • gives specific examples of previous experience
  • offers to speak
 
 

*based on a sample analysis of messages on cord that were personalised.

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